Food Science & Technology, 2nd Edition, Campbell Platt, 2017
Practical Guide to Comparative Advertising, 1st Edition: Dare to Compare
Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors.
Descriptive Analysis in Sensory Evaluation, First Edition. Edited by Sarah E. Kemp, Joanne Hort, and Tracey Hollowood. © 2018 John Wiley & Sons Ltd.
A comprehensive review of the techniques and applications of descriptive analysis
Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies, and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis.
8 Quantitative Descriptive Analysis, 287
Joel L. Sidel, Rebecca N. Bleibaum and K.W. Clara Tao
ISBN: 978-0-470-67139-9 March 2018 Wiley-Blackwell 744 Pages
ASTM Descriptive Analysis Manual 13, Second Edition Est. 2019
Section C – Testing Products in Context
Contextual Product Testing for Small to Medium Sized Enterprises (SMEs)
Rebecca Bleibaum, Martin J. Kern, and Heather Thomas
Dragonfly SCI, Inc., United States
SAM, Sensory and Marketing International, Germany