Our product research programs are designed to improve consumer satisfaction and repeat purchase.
Get your target consumer’s reaction to your concept, packaging options, graphics, product, product line options, along with their overall interest in your idea. This may be done relative to a core competitive product or relative to FMCG benchmarks for successful products.
The Dragonfly teams’ expertise is in research design and execution, team tastings and product selection with key stakeholders/investors, questionnaire development, fundamental and advanced statistical analysis, and reporting. We test around the world in markets where your target consumers are located.
Let us partner with your marketing and development teams to design custom research that answers your burning questions!