Dragonflyght™ Research Essentials Packet is our paper/pencil DIY toolkit to gain an understanding of the value of sensory and consumer science techniques.
This DIY approach is designed for testing 3 products at a time (a tasting flight), with your consumers. Simple scales will help you gather consumer trifecta ratings for overall liking, purchase interest, and meets expectations, on-premise, or point of sale.
We have combined the best methodologies from formal sensory and consumer science to create a fast, flexible, and agile approach for entrepreneurs, artisans, and as a teaching tool for a wide variety of craft industries. We want to put tools into the hands of the entrepreneurs and help train you and your staff on how to gather meaningful sensory and consumer data in your location.
Traditional research used by the Fortune 100/multinational organizations can be cost-prohibitive. The Dragonflyght™ methodology is designed to bring a higher level of robustness to smaller companies without the high price tag. Train your tasting room staff to test with your consumers and your products, benchmark versus the competition, test concepts, labels, pricing, and discover opportunities to create broad appeal products.
The Dragonflyght™ tasting kit is a cost-effective and efficient approach to sensory and consumer research, provides the necessary environmental context, tracks consumer spend that ties into the tasting flights, and the results will provide you with consumer data on which to make your business decisions.
Try Dragonflyght™ for your next project! We are giving away Dragonflyght packets ($100 value) to the first 10 requestors! Tell us why you want it and how you will use it by contacting me today at email@example.com
We will give you a Flyghtplan™ and help you organize a Flyghtnight™ at your location. Each tasting kit includes one hour of free consulting to get you started right.
Fast, easy, cost-effective, informative, and fun for your consumers.
Introducing Research Essentials, a line of DIY Sensory Tools